There’s only one thing that tops acquiring the client of your dreams, and that’s retaining them. As Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends,” so here are our favourite tips to help you secure your client’s future business.
Become a brand ambassador
It only takes a pinch of effort and enthusiasm to become an advocate of your client’s brand, and the return could be huge.
- Set aside a few minutes of your day to spread the word on social media.
- Put the material you’ve produced in your portfolio and shout about it.
- Try to believe in your client’s brand as much as they do, and your work will shine.
Remember: Proactively boosting your client’s brand in your own time and on your own channels will keep you in the forefront of their minds for upcoming projects.
Give timely updates
The best relationships thrive on good, open communication. Whether it’s making time for meetings or conference calls, or promptly notifying your client of any delays or mistakes, having an efficient attitude to time will help cultivate trust. Find out early on if your client wants to see the work you’ve produced periodically, or at the end of the project, as it will help define deadlines and the sign off process.
Pop in and say hello
If you’re not required to physically attend your client’s premises, consider offering to from time to time. Being there to answer questions, make small amendments to work, or guide them through final drafts will provide the client with peace of mind that you’re the right person for the job.
Go the extra mile
If you know your industry and competition, you’ll know which services are being offered in abundance, and which are in short supply. Offering extra will put you ahead of the rest, even if it’s just relieving staff workload or being willing to work overtime at no extra cost.
Give free advice
It’s tempting to charge for every moment you spend working, but loosening the reigns a little could pay dividends. If a client calls you for advice to help them out of a sticky situation, consider providing it free of charge as long as you are qualified and insured to do so. Keep in mind that it’s your expertise they want, and your willingness to assist will only add to your reputation.
Asking your client how it’s all going a few months down the line might be the key that unlocks your next opportunity with them. Or it could be the well-thought-out thank you note included with a box of cakes or flowers. Whatever you decide to do, just make sure it’s an appropriate gesture that leaves behind a good impression and fond memory.